Business Development with a platform-thinking approach

We change from a supply-driven economy to a demand-driven economy. This has major effects on the success of business formulas. The driving force is now being created more and more by generating economies of scale on the demand side of the economy, which previously was mainly on the supply side. Due to the possibilities of modern Information Technology, this is increasingly taking place in platforms; digital networks in which so-called network effects occur. Network effects arise when participants in such a network create value for other participants and for customers. The larger the network, the richer the data, the more valuable the platform for everyone is.

With these platforms, the competitive advantage has increased and is more transparent for the participants compared to traditional providers that stand alone. Customers enjoy more providers and more products and options to choose from and transparency. Providers earn more because they can sell more. Their reach has increased, international opportunities are being unlocked and they can take advantage of the platform's digital technology investment without having to develop it themselves. And thanks to a more powerful bundled marketing strategy, it is easier to make use of services developed in the platform, products from other participants and develop and sell new propositions.

Next to this, it is a fact that people feel happier when they are in touch with beautiful things, such as art and interior objects. We like to contribute to this feeling with our expositions and by bringing the wide range of objects from our Associates to the attention of those who are interested.

Interior without art is just interior. Interior with art is an environment of happiness and joy. Therefor we think that art and interior belong together and deserve to be noticed. With our multi-sided platform, we offer our Associates a podium where they can tell their stories and get in touch with those who like to connect. And last but not least, we think that more value can be created within the art- and interior branch by further developing it. We use our knowledge, experiences and network to help parties within the branch with their business development.